Lyrics Lounge on Brand Creation

Posted: October 18, 2010 in Sessions

Lyrics Lounge - Esjae drops by the Lounge to share a few nuggets of wisdom with ETC-ers.


Lyrics Lounge: Session V | Season 2

October 1, 2010

After such an amazing session on the evolution of artist images last week, Lyrics Lounge followed up with a discussion on branding and developing your own style as an independent artist. Our theme was “Artists in Graph: Personal Branding, Merchandizing, and Managing Your Image.” As far as the happenings, independent music sensation Esjae came through to the Lounge. An incredible visual artist and graduate of Pratt Institute in Brooklyn, New York, he talked to the youth of ETC about logo design and promoting an image. After our discussion, students learned how to generate an original logo and created t-shirts. That’s right. Lyrics Lounge participants got a chance to make their own silk screen t-shirts. Slammin’.


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